The most powerful form of marketing is word-of-mouth referrals. This is true regardless of the size of your company or marketing budget. As a massage therapist, when you generate referrals, your clients become your sales force. A recent Neilsen study revealed that 92% of consumers trust referrals from family and friends more than any other … Read More
By: Dr. Jeff Rockwell We often think of “learning” in very narrow terms: it’s what we do in school, and once we’ve got our massage license, the learning phase is over and it’s time to work. I get that; I really do. You have taken many classes and put in many hours into your education. … Read More
Did you know that your daytime eating habits can make a huge difference in the quality of your nighttime sleep? There are four ways that your eating habits can affect your “sleep hygiene” both negatively and positively. We’ve compiled helpful insights on the timing of meals, the amount you should eat as well as a … Read More
As a member and officer of the AMTA-CA Silicon Valley Unit, I get to participate in many AMTA events and workshops throughout the year. This year I attended the AMTA National Convention for my first time. I attended the AMTA-CA Chapter Conference for the past 3 years in Northern and Southern California where I was … Read More
With the new year just around the corner you’re probably thinking about what new years resolutions you plan on setting to keep you healthy and happy in 2015. This year, pick one of these worthy resolutions, and stick with it. Here’s to your health! 1. Stay in touch If you feel like old friends have … Read More
Landing your first massage job is a major accomplishment that you’ve been dreaming about since you stepped in the doors at NHI. You’ve spent 108 hours in the supervised student massage clinics getting real life experience, you’ve passed the Kinesiology East test, and now you’re ready to get paid, but before that happens you have … Read More
You may know that the Massage Therapy Foundation advances the massage therapy profession by supporting scientific research but did you know they also provide Community Service Grants, Student Case Report Contests, and Practitioner Case Report Contests – Pretty cool, right? Through their Community Service Grants they have been able to provide massage therapy to survivors of torture … Read More
With the new year quickly approaching, you’re probably thinking about what you can do to take your massage practice to the next level in 2015! NHI’s massage therapy instructor, Dr. Jeff Rockwell, provides some great tips to rejuvenate your private practice. 1. Improve Your Social Media Presence Optimizing your social media presence is critical for any business looking to standout in their field, and … Read More
With the last minute gift shopping, the overwhelmingly large crowds, and back-to-back diet busting holiday parties – we understand how easy it is to not feel so wonderful during the holidays. In fact, a survey by the American Psychological Association found that more women than men feel stressed during the holidays and have a harder … Read More
It’s that time of year again when you probably start stressing out about finding the perfect gift for your significant other, relatives, children, friends, and anyone else that you’re planning on spreading the holiday cheer to! We know that lugging around big packages can be a hassle and finding a versatile gift that is sure to … Read More